Networking Essentials builds on the 15SecondPitch Professional Pitch Training to create a personalized networking strategy and provide you with the tools you need to be a world-class self-marketing machine. In your first session, Laura will review your goals to make sure your pitch not only inspires you and others, but is also aligned well with your current business strategy. In your second session, Laura will share networking secrets honed at literally hundreds of New York City networking events over the past ten years. Your third session is dedicated to the creation of a customized networking strategy designed to leverage your particular strengths and maximize your opportunities.

Session 1 - Perfecting Your Pitch

• Explore your current needs, goals, and skills
• Review your existing pitch and refine it as needed to be in tight alignment with your current business strategy
• Practice your 15SecondPitch so it sounds natural and authentic
• Learn to pitch yourself like a pro regardless of your industry

Session 2 - Networking Like a Pro

• How to choose the networking events that best fit your marketing strategy.
• Why being "fashionably late" to a networking event works against you.
• How to maximize your opportunities to meet people.
• How you and a friend can make your next networking event easier and more productive for both of you.
• How to create realistic goals for your networking events.
• How to score big points by making the first move.
• How to "Say No Like a Pro" and save your limited time for people who are a better match for you.
• How to pitch yourself like a pro regardless of your industry - without sounding like a used car salesman
• How to use the Third Party Pitch to your advantage.
• How to follow up effectively with the people you meet.

Session 3 - Your Custom Networking Strategy

• How to create realistic goals for your networking events.
• How to maximize your opportunities for meeting people by keeping your pitch short.
• How you and a friend can make your next networking event easier and more productive for each other.
• How to "Say No Like a Pro" and save your limited time for people who are a better match for you.
• How to use the Third Party Pitch to your advantage.
• How to choose the networking events that best fit your marketing strategy.
• How to follow up effectively with the people you meet.
• How to score big points by making the first move.
• Why being "fashionably late" to a networking event works against you.
• What your business cards say about you (good and bad).

The 15SecondPitch™ Professional Pitch Training Package for Rockstar Job Seekers provides a comprehensive approach to building an effective personal marketing message. Over the course of five 1-hour telephone sessions, 15secondpitch.com co-founder Laura Allen will help you uncover your hidden strengths and turn them into the centerpiece of a confident and effective personal brand. Sessions are tailored to your specific needs and goals with a strong emphasis on developing and perfecting your pitching skills.

Session 1 - Your Background (1 hour)

• Your professional skills and how to utilize them
• Where you are with your job search right now
• Focusing on the job you want

Session 2 - A Pitch for Every Niche (1 hour)

• What your niche is (or what it could be if you don't have one yet!)
• Ways you can dominate your niche and be the "go to" person in your area of expertise!
• Which areas of your job search to focus on in order to fully dominate your niche

Session 3 - Creating and/or Refining your 15SecondPitch (1 hour)

• Crafting a 15SecondPitch that you will absolutely love
• Practicing your pitch so that it flows easily and sounds authentic
• Making sure your pitch includes the four key elements every successful 15SecondPitch must have

Session 4 - The Power of the Third Party Pitch (1 hour)

• The secret of the Third Party Pitch: how to empower others to sell you into job opportunities
• How to create a successful Third Party Pitch and use it to get the right interviews

Session 5 - Selling Without the Sleaze (1 hour)

• How to build your self confidence
• How to calibrate your technique for different situations
• How to find more job leads and expand your professional network

The 15SecondPitch™ Professional Pitch Training package provides a comprehensive approach to building an effective personal marketing message. Over the course of five 1-hour telephone sessions, 15secondpitch.com co-founder Laura Allen will help you uncover your hidden strengths and turn them into the centerpiece of a confident and effective personal brand. Sessions are tailored to your specific needs and goals with a strong emphasis on developing and perfecting your pitching skills.

Session 1 - You and your business (1 hour)

• How and why you started your business
• Where you are with your business right now
• The primary goals you want to achieve with your business

Session 2 - A Pitch for Every Niche (1 hour)

• What your niche is (or what it could be if you don't have one yet!)
• Ways you can dominate your niche and be the "go to" person in your area of expertise!
• Which areas of your business to focus on in order to fully service your niche

Session 3 - Creating and/or Refining your 15SecondPitch (1 hour)

• Crafting a 15SecondPitch that you will absolutely love
• Practicing your pitch so that it flows easily and sounds authentic
• Making sure your pitch includes the four key elements every successful 15SecondPitch must have

Session 4 - The Power of the Third Party Pitch (1 hour)

• The secret of the Third Party Pitch: how to empower others to sell your product or service for you
• How to create a successful Third Party Pitch and use it to get the right kind of new clients

Session 5 - Selling Without the Sleaze (1 hour)

• How to build your self confidence in any sales situation
• How to calibrate your technique for different types of sales
• How to sell deeper to your existing client base

The 15SecondPitch™ for Entrepreneurs is specifically designed to help you create a personalized communications strategy and give you the tools you need to feel confident pitching your entrepreneurial dream to potential investors. The course consists of six 1-hour interactive phone sessions with 15secondpitch.com co-founder Laura Allen designed to empower you to pitch your venture like a pro. Your sessions are customized to your specific needs and geared toward turning your 15SecondPitch™ into the centerpiece of a confident and effective communications strategy. Throughout the process Laura is available to answer questions via email, ensuring the continuity of the learning experience.

Session 1 - You and Your Business

In Session 1 you will explore both your business and your personal and professional goals. The focus is on understanding what it is that you need to accomplish, what your particular strengths and challenges are as a communicator, and your previous pitching experiences.

Session 2 - Your Initial Pitch

In the second session, Laura will help you to craft a 15SecondPitch™ that can inspire you and others to get excited about your venture. The session concludes with the creation of a customized "test-drive" strategy for your new 15SecondPitch™. You'll identify "safe" environments in which you can take your new pitch out for a spin and get valuable feedback about what works and what doesn't. You'll also get a personalized checklist that you can use to make it easy to practice and share your pitch. The focus is on immediate results, and you'll finish the session with a pitch you can start using with confidence right away.

Session 3 - Refining Your Pitch

In Session 3 we will review your experiences practicing and sharing your pitch, and guide you through the process of continually integrating feedback from yourself and others to make your pitch the best it can be. The process is entirely collaborative and non-judgmental, and gives you the opportunity to explore issues with your pitch and/or its delivery in a safe and supportive environment. The session concludes with an updated testing strategy for taking your pitch to the next level with confidence.

Session 4 - Maximizing the Impact of Your Pitch

Session 4 integrates feedback from your second round of practice and testing to hone your pitch for clarity and impact. You will receive feedback on your delivery as well as suggestions for optimizing your pitch for networking events, meetings with potential investors, and ad hoc media opportunities. You'll learn what potential investors are looking to hear from entrepreneurs and how to keep your messaging tightly focused so keep listening and want to hear more.

Session 5 - Next Steps

In session 5 you'll generate a list of potential opportunities for pitching your venture, plan how to approach each of them for maximum results, and develop a specific timetable for getting out there with your new pitch and making something happen for yourself. You'll also learn how to effectively critique your own performance without undermining your self-confidence so you can use your experiences to constantly improve your pitch.

Session 6 - Follow Up

In session 6 you'll review your experiences pitching potential investors, identify what's working and what's not, and make adjustments to your strategy as needed.