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A Brief History of the 15SecondPitch™
In late 2001, Laura Allen and Jim Convery saw many of their friends and colleagues struggling to find work and
wanted to help. While attending numerous business networking events they noticed that many people had
trouble concisely explaining what they did for a living and what they were looking for in a future opportunity.
This seemed especially true for the legions of recently dislocated tech workers they encountered. In addition, most
people Laura and Jim met at these events either had no business cards, or mass-produced "free" business cards that
did nothing to highlight their individuality or draw attention to their unique abilities.
Laura, an admitted extrovert and a fixture on the New York networking scene before during and after the bursting
of the tech-bubble, had by then honed a no-nonsense style of introducing herself and explaining what she was
looking for. Jim, a database consultant with a background in psychology, was interested in identifying the
essential elements of an effective pitch and creating a method anyone could use to improve their own pitch.
One thing that was obvious to both Laura and Jim was that a good pitch had to be short; even the
classic "elevator pitch", typically 1-2 minutes in length, was clearly too long-winded for an informal
introduction. In a world of ever-decreasing attention spans, less was definitely more.
What followed was several weeks of brainstorming and experimentation to identify the elements of a compelling and
informative personal introduction, during which time Laura and Jim attended and hosted many networking events,
putting their new-found principles into action. Feedback on their new technique was so positive that they created
a new name for it, and a website to go along - and the 15SecondPitch™ was born. The 15SecondPitch.com
website was first launched in the fall of 2002.
The newly redesigned 15secondpitch.com provides vastly improved online networking capabilities and, through
our pertnership with a high-volume four color printing house, a streamlined way to order custom-tailored
15SecondPitch™ premium business cards featuring heavy stock and a high-gloss finish. The cards work equally
well as stand-alone business cards or as a memorable marketing complement to existing business cards.
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