15SecondPitch : Training

Price: $1195.00 Register

The 15SecondPitch™ for Entrepreneurs combines our private pitch workshop with a personalized communications strategy seminar to give you the tools you need to feel confident pitching your entrepreneurial dream to investors and others. The course consists of four 90-minute interactive phone sessions with 15secondpitch.com co-founder Laura Allen.

Your sessions are customized to your specific needs and there is a strong emphasis on developing the practical skills needed to turn your 15SecondPitch™ into the centerpiece of a confident and effective communications message. Throughout the process Laura is available to answer questions via email, ensuring the continuity of the learning experience.

Session 1 - You and your business

In Session 1 you will explore both your business and your personal and professional goals. The focus is on understanding what it is that you need to accomplish, what your particular strengths and challenges are as a communicator, and your previous pitching experiences.

Session 2 - Your initial pitch

In the second session, Laura will help you to craft a 15SecondPitch™ that can inspire you and others, building on the four essential parts of a successful pitch: Who you are, What you do, Why you're the best, and your Call to action.

The second session concludes with the creation of a customized 'test-drive' strategy for your new 15SecondPitch™. We will identify a number of 'safe' environments in which you can take your new pitch out for a spin and get valuable feedback about what works and what doesn't work. You'll also get a personalized checklist that you can use to make it easy to practice and share your pitch. The focus is on immediate results, and you'll finish the session with a pitch you can start using with confidence right away.

Session 3 - Refining your pitch

In Session 3 we will review your experiences practicing and sharing your pitch, and guide you through the process of integrating feedback from yourself and others to make your pitch the best it can be. The process is entirely collaborative and non-judgmental, and gives you the opportunity to explore issues with your pitch and/or its delivery in a safe and supportive environment. The session concludes with an updated testing strategy for taking your pitch to the next level with confidence.

Session 4 - Finalizing and using your pitch

The final session integrates feedback from your second round of practice and testing to hone your pitch for clarity and impact. You will receive feedback on your delivery as well as suggestions for optimizing your pitch in various settings you're likely to encounter, including networking events, meetings with investors, and ad hoc media opportunities.

You'll learn networking secrets honed at hundreds of New York City networking events over the past ten years. There will be special emphasis on how you can use your 15SecondPitch™ to generate more opportunities, including interactive exercises to help you practice the delivery of your pitch.

About Your Instructor

Laura Allen is expert at helping people market themselves more effectively while having fun getting the word out about what makes them special. Laura is dedicated to helping her clients create effective, cohesive personal marketing strategies that excite and inspire them to achieve their personal and professional dreams.

Since co-founding 15secondpitch.com in 2002 Laura has been written about in Adweek, The Financial Times, Crain’s New York Business, and The Wall Street Journal. Laura has been a guest speaker at “Networking Nights”, co-sponsored by The New York Times and Starbucks, The M.I.T. Women’s Alumni Group, Pace University, CineWomen, The Woodhull Institute and the Downtown Women’s Club, and recently gave the keynote at the annual Women in Communications gathering. Laura has been featured on Home Work, an ABC News program focusing on entrepreneurs, and recently premiered three instructional videos on the

: Entrepreneurs page: Creating a Successful Pitch, Finding Your Company's Niche, and How to Network More Effectively.