|
Self-Marketing Survey
|
|
 |
"In a 15secondpitch.com survey, 76% of 3543
professionals said they have trouble explaining what they do, and/or feel uncomfortable pitching themselves."
"Of three groups with a strong need for effective self-promotion, over one-third said they hate going to
networking events and/or do not have unique business cards."
|
|
— Laura Allen, 15secondpitch.com
|
|
SUMMARY OF RESULTS
|
|
|
Overall results (all 3543 respondents)
|
Percent* |
| Trouble explaining what they do | 76 |
| Hate going to networking events | 32 |
| Don't have business cards that reflect their unique talents | 32 |
|
|
Percentage breakdown for the three self-identified groups:
|
Percent* |
| People who are self-employed or who own their own business | 41 |
| People who are changing careers | 21 |
| People who are seeking a new job and/or new clients | 40 |
|
|
*Numbers may not add to 100% because respondents may be in more than one category.
|
|
METHODOLOGY AND INTERPRETATION
|
|
| Methodology |
3543 responses were collected from online form submissions during unique visits to 15Secondpitch.com between 9/15/06 and 3/15/07.
|
| Interpretation |
Respondents identifying themselves as members of three groups with a strong need for self-promotion
acknowledged gaps in their mastery of basic skills and tools needed to successfully promote themselves. These
findings suggest a need for improvement in the areas of personal messaging, networking skills, and personal
marketing materials.
|
|
|
15secondpitch.com provides tools and training to help people market themselves more effectively.
|
|
|
|
|