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TRAINING
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Contact: laura@15secondpitch.com (646) 240-7783
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About Your Instructor
Laura Allen teaches people to market themselves more effectively and how to have fun
getting the word out about what makes them special. Laura is passionate about helping her clients
create effective, cohesive personal marketing strategies that excite and inspire them to achieve
their personal and professional dreams.
Since co-founding 15secondpitch.com in 2002 Laura has been written about in Adweek, The Financial Times,
Crain’s New York Business, and The Wall Street Journal. She has been a guest speaker at Networking
Nights (co-sponsored by The New York Times and Starbucks), The M.I.T. Women’s Alumni Group, and Pace University.
Laura was the keynote speaker at the 2007
Women in Communications gathering, and has appeared on Home Work (an ABC News program for
entrepreneurs) as well as in three instructional videos on the
 : Entrepreneurs
page.
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Networking Essentials
3 1-hour sessions, $400.
Save $125.
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Networking Essentials builds on the 15SecondPitch Professional Pitch Training to create a personalized networking strategy and
provide you with the tools you need to be a world-class self-marketing machine. In your first session, Laura will review your goals to
make sure your pitch not only inspires you and others, but is also aligned well with your current business strategy. In your second session, Laura will
share networking secrets honed at literally hundreds of New York City networking events over the past ten years. Your third session is dedicated to the
creation of a customized networking strategy designed to leverage your particular strengths and maximize your opportunities.
Session 1 - Perfecting Your Pitch
- Explore your current needs, goals, and skills
- Review your existing pitch and refine it as needed to be in tight alignment with your current business strategy
- Practice your 15SecondPitch so it sounds natural and authentic
- Learn to pitch yourself like a pro regardless of your industry
Session 2 - Networking Like a Pro
- How to choose the networking events that best fit your marketing strategy.
- Why being "fashionably late" to a networking event works against you.
- How to maximize your opportunities to meet people.
- How you and a friend can make your next networking event easier and more productive for both of you.
- How to create realistic goals for your networking events.
- How to score big points by making the first move.
- How to "Say No Like a Pro" and save your limited time for people who are a better match for you.
- How to pitch yourself like a pro regardless of your industry - without sounding like a used car salesman
- How to use the Third Party Pitch to your advantage.
- How to follow up effectively with the people you meet.
Session 3 - Your Custom Networking Strategy
- How to create realistic goals for your networking events.
- How to maximize your opportunities for meeting people by keeping your pitch short.
- How you and a friend can make your next networking event easier and more productive for each other.
- How to "Say No Like a Pro" and save your limited time for people who are a better match for you.
- How to use the Third Party Pitch to your advantage.
- How to choose the networking events that best fit your marketing strategy.
- How to follow up effectively with the people you meet.
- How to score big points by making the first move.
- Why being "fashionably late" to a networking event works against you.
- What your business cards say about you (good and bad).
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