15SecondPitch.com: Market yourself in 15 Seconds

TRAINING   Contact:   laura@15secondpitch.com   (646) 240-7783
About Your Instructor

Laura Allen teaches people to market themselves more effectively and how to have fun getting the word out about what makes them special. Laura is passionate about helping her clients create effective, cohesive personal marketing strategies that excite and inspire them to achieve their personal and professional dreams.

Since co-founding 15secondpitch.com in 2002 Laura has been written about in Adweek, The Financial Times, Crain’s New York Business, and The Wall Street Journal. She has been a guest speaker at Networking Nights (co-sponsored by The New York Times and Starbucks), The M.I.T. Women’s Alumni Group, and Pace University. Laura was the keynote speaker at the 2007 Women in Communications gathering, and has appeared on Home Work (an ABC News program for entrepreneurs) as well as in three instructional videos on the : Entrepreneurs page.
   
  Professional Pitch Package
5 1-hour sessions, $700.
Save $175.    

 
  The 15SecondPitch™ Professional Pitch Training package provides a comprehensive approach to building an effective personal marketing message. Over the course of five 1-hour telephone sessions, 15secondpitch.com co-founder Laura Allen will help you uncover your hidden strengths and turn them into the centerpiece of a confident and effective personal brand. Sessions are tailored to your specific needs and goals with a strong emphasis on developing and perfecting your pitching skills.

Session 1 - You and your business (1 hour)
  • How and why you started your business
  • Where you are with your business right now
  • The primary goals you want to achieve with your business
Session 2 - A Pitch for Every Niche (1 hour)
  • What your niche is (or what it could be if you don't have one yet!)
  • Ways you can dominate your niche and be the "go to" person in your area of expertise!
  • Which areas of your business to focus on in order to fully service your niche
Session 3 - Creating and/or Refining your 15SecondPitch (1 hour)
  • Crafting a 15SecondPitch that you will absolutely love
  • Practicing your pitch so that it flows easily and sounds authentic
  • Making sure your pitch includes the four key elements every successful 15SecondPitch must have
Session 4 - The Power of the Third Party Pitch (1 hour)
  • The secret of the Third Party Pitch: how to empower others to sell your product or service for you
  • How to create a successful Third Party Pitch and use it to get the right kind of new clients
Session 5 - Selling Without the Sleaze (1 hour)
  • How to build your self confidence in any sales situation
  • How to calibrate your technique for different types of sales
  • How to sell deeper to your existing client base
 
     


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