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TRAINING
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Contact: laura@15secondpitch.com (646) 240-7783
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About Your Instructor
Laura Allen teaches people to market themselves more effectively and how to have fun
getting the word out about what makes them special. Laura is passionate about helping her clients
create effective, cohesive personal marketing strategies that excite and inspire them to achieve
their personal and professional dreams.
Since co-founding 15secondpitch.com in 2002 Laura has been written about in Adweek, The Financial Times,
Crain’s New York Business, and The Wall Street Journal. She has been a guest speaker at Networking
Nights (co-sponsored by The New York Times and Starbucks), The M.I.T. Women’s Alumni Group, and Pace University.
Laura was the keynote speaker at the 2007
Women in Communications gathering, and has appeared on Home Work (an ABC News program for
entrepreneurs) as well as in three instructional videos on the
 : Entrepreneurs
page.
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Rockstar Jobseeker Package
5 1-hour sessions, $700.
Save $175.
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The 15SecondPitch™ Professional Pitch Training Package for Rockstar Job Seekers provides a comprehensive approach to building an effective personal marketing message. Over the course of five 1-hour telephone sessions, 15secondpitch.com co-founder Laura Allen will help you uncover your hidden strengths and turn them into the centerpiece of a confident and effective personal brand. Sessions are tailored to your specific needs and goals with a strong emphasis on developing and perfecting your pitching skills.
Session 1 - Your Background (1 hour)
- Your professional skills and how to utilize them
- Where you are with your job search right now
- Focusing on the job you want
Session 2 - A Pitch for Every Niche (1 hour)
- What your niche is (or what it could be if you don't have one yet!)
- Ways you can dominate your niche and be the "go to" person in your area of expertise!
- Which areas of your job search to focus on in order to fully dominate your niche
Session 3 - Creating and/or Refining your 15SecondPitch (1 hour)
- Crafting a 15SecondPitch that you will absolutely love
- Practicing your pitch so that it flows easily and sounds authentic
- Making sure your pitch includes the four key elements every successful 15SecondPitch must have
Session 4 - The Power of the Third Party Pitch (1 hour)
- The secret of the Third Party Pitch: how to empower others to sell you into job opportunities
- How to create a successful Third Party Pitch and use it to get the right interviews
Session 5 - Selling Without the Sleaze (1 hour)
- How to build your self confidence
- How to calibrate your technique for different situations
- How to find more job leads and expand your professional network
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