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Self-Marketing Survey
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"In a 15secondpitch.com survey, 69% of 2505
professionals said they have trouble explaining what they do, and/or feel uncomfortable pitching themselves."
"Of three groups with a strong need for effective self-promotion, over one-third said they hate going to
networking events and/or do not have unique business cards."
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— Jim Convery, 15secondpitch.com
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SUMMARY OF RESULTS
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Overall results (all 2505 respondents)
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Percent* |
| Trouble explaining what they do | 69 |
| Hate going to networking events | 24 |
| Don't have business cards that reflect their unique talents | 24 |
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Percentage breakdown for the three self-identified groups:
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Percent* |
| People who are self-employed or who own their own business | 37 |
| People who are changing careers | 18 |
| People who are seeking a new job and/or new clients | 34 |
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*Numbers do not add to 100% because respondents may be in more than one category.
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METHODOLOGY AND INTERPRETATION
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| Methodology |
2505 responses were collected from online form submissions during unique visits to 15Secondpitch.com between 6/26/06 and
9/12/06.
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| Interpretation |
Respondents identifying themselves as members of three groups with a strong need for self-promotion
acknowledged gaps in their mastery of basic skills and tools needed to successfully promote themselves. These
findings suggest a need for improvement in the areas of personal messaging, networking skills, and personal
marketing materials.
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15secondpitch.com provides tools and training to help people market themselves more effectively.
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